On the Go and in the Know: comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year Ago
— Local Search Sites Expand Reach via Mobile Phones with Mobile Subscribers Increasingly Using Downloaded Applications and SMS for Local Content
Well, as we near the release of the Fast411.com iPhone application, it seems that local search is in an explosive growth phase. The article states that the number of people accessing online directories on mobile devices has increased 73% since last year. That is huge. It is also no surprise Fast411′s traffic has doubled monthly since the soft-launch in two months ago. Even as content is added, corrected and listed, people get the results they are looking for with maps, directions and Facebook integration.
It was clear the iPhone application would need to offer local search with full video capabilities. Now, with the coming of the iPhone 3G S and its faster architecture, searchers will find more rich content in their results on Fast411.com than ever before. Searchers are no longer satisfied with the on-the-go options of the past. These mobile users demand photo, streetview maps, and video on-demand in the palm of their hand. And with all of this comes a unique opportunity for business owners to set their establishment apart from the pack. Imagine, restaurant owners have the chance to show off their trendy atmosphere, mouth-watering dishes and tantalizing menus directly to the hungry buyer who is searching for food. This is the local search of today, the mobile local search brought to you by Fast411.com.
What does tomorrow hold for local search? Stay tuned..
